I had the exciting opportunity to co-design a mobile and web whitelabel banking solution. The company aimed to provide comprehensive IT solutions for new fintech startups seeking a quick, efficient launchpad for their products.
My journey began in the early stages of the project, evolving significantly as the product expanded and underwent a full redesign to cater to the ever-changing demands of the fintech industry.
Starting as a junior UI designer, my role and responsibilities grew alongside my skills. I became instrumental in developing new user flows for both mobile and web applications, as well as crafting various marketing materials such as presentations, banners, and landing pages.
A significant part of my job involved adapting the UI to align with clients' brand identities. In this endeavor, I worked closely with the lead designer in a compact, dynamic team.
In the fast-paced world of fintech, the primary challenge was to offer rapid design iterations while ensuring consistency across different devices, screen sizes, and branding materials.
Our design approach was governed by two key principles:
Adjustable: The interface had to be incredibly flexible to accommodate the varied needs of clients.
Familiar: It was crucial that our design met the high standards typical of the fintech industry, ensuring user familiarity and comfort.
Clients were pleased with how well our designs integrated with their brands, and I played a key role in adapting our app's UI to meet their specifications.
Additionally, my contributions to creating impactful pitch decks and visual materials were instrumental in attracting new clients.
The end :)
Akim Perminov